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STRANGE RULES

STRANGE RULES

conceived by Mat Dryhurst, Holly Herndon, and Hans Ulrich Obrist
curated in collaboration with Adriana Rispoli
Palazzo Diedo - Berggruen Arts & Culture Venice May 4 - November 22, 2026

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The project marks a significant evolution in the Palazzo’s mission to serve as a living site of contemporary production which brings the humanities and sciences together.

Strange Rules introduces the concept of Protocol Art, a practice that engages with the underlying rules that dictate how culture is produced, distributed, and perceived in a digital age. These rules frequently manifest as algorithms, artificial intelligence models, computer protocols, platforms, and various technological infrastructures. Protocol Art does not simply use these tools; it exposes, analyses, and transforms them into artistic material itself.

Consequently, the artwork is not merely a final product, it is a process governed by instructions, representing the invisible architecture that enables the aesthetic experience. This shift in perspective - moving from the object to the system, and from the singular author to collaboration and ultimately human-machine co-creation - defines one of the most urgent territories in contemporary research.

The launch of Strange Rules inaugurates Palazzo Diedo, Venice, as the first space in Italy to foster a curatorial and theoretical reflection on Protocol Art, positioning itself at the forefront of the debate regarding the relationship between art and technology.

Alongside the exhibition, a major new publication will establish the first comprehensive account of Protocol Art as a field of practice. Research for this landmark volume will unfold throughout the duration of Strange Rules, with Palazzo Diedo serving as both exhibition site and working research environment. The resulting book aims to be a defining reference for Protocol Art, mapping its key works, practitioners, and theoretical foundations across art and technology.

The project will transform the historic architecture of Palazzo Diedo into a dynamic laboratory of ideas:

  • The Ground Floor features a major new collaborative commission by Mat Dryhurst and Holly Herndon in partnership with SUB. This level will function as a vibrant hub for time-based interventions, including lectures, performances, and screenings. Visitors can also explore the unique installation that runs for the duration of the exhibition.
  • The First Floor presents a series of site-specific installations and selected video works that expand on the themes of Protocol Art, creating a direct dialogue with the activations occurring on the ground floor.
  • Second Floor - Palazzo Diedo's Black Box presents a selection of video works that probe the intricate layers of contemporary society, its entaglement with technology, and the invisible protocols quietly underpinning them.

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2026

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Unfinished, Ceal Floyer

Unfinished Ceal Floyer

curated by Ann Gallagher and Jonathan Watkins Palazzo Diedo - Berggruen Arts & Culture Venice May, 4 - November 22, 2026

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Berggruen Arts & Culture will present an exhibition of works by the acclaimed British artist Ceal Floyer, who died in December 2025. 

Comprising video, photography, sound, readymades and sculptural pieces, Floyer’s work often employs humour derived from shifting points of view, puns, double-takes and an idiosyncratic reordering of everyday phenomena. It conveys simultaneously the vital possibility of creativity in any situation and a hint of absurdity.

Ceal Floyer was one of the foremost conceptual artists of her generation, renowned for her concise humour and profoundly understated visual language. Her works are brilliantly inventive, full of razor-sharp intelligence, dry wit, and visual acuity.

Born in Karachi in 1968, Floyer spent some time as a child in Sydney and Rabat, before her family settled in England. She studied at Goldsmiths College, London during 1991-94, heady years for the Young British Artists (YBAs) and, before she graduated, she was already being noticed by well-placed critics and curators.

She was included in the seminal group exhibition General Release, organised by the British Council for the 1995 Venice Biennale. On this occasion she exhibited Unfinished (1995), a closeup looped video projection of someone rolling, or “twiddling”, their thumbs. The exhibition takes its title from Unfinished, bringing the work back to Venice after more than thirty years.


The first work in the exhibition ’Til I Get It Right (2005) is a sound piece that plays a line from Tammy Wynette’s famous country song, “I’ll just keep on … ‘til I get it right”, with the words “falling in love” edited out, played in a repetitive loop. Other highlights include Bucket (1999), in which a CD player emits the sound of a water drop falling every few seconds. Again and Again (2012) results from Floyer handwriting the word “Again” over and over, on top of itself, to become illegible. In a complementary work, Ink on Paper (2010), involved the process of felt tip pens fixed upright on sheets of blotting paper until their ink drained out to make a series of stains, the range of colours determined by the number of pens in a bought set. As Floyer observed, “the result is something actually quite beautiful (which at first I found slightly alarming) and for me this is OK because it manages to stay faithful to the conceptual origins of the work”.


Such colour is unusual for Floyer, an artist perhaps most famous for her Monochrome Till Receipt (White) (1999). This work, listing white items bought from a supermarket, conflates everyday experience in the real world with the idea of modernist abstraction taken to its extreme. Similarly, the white video screen of Blind (1997) appears to be a homage to structural-materialist filmmaking of the 1960s and 70s, but then reveals itself to be footage of a roller blind moving against a window.

Blind involves the kind of word-play that occurs throughout Floyer’s work. Half Empty and Half Full (1999), two identical photographs of a glass half-filled with water, refers to the expression that defines optimism and pessimism. While Light Switch (1992), the earliest work in the exhibition, projects the actual-size image of a light switch directly onto a wall. One of her most recent and touching works, 644, (2025), a colour photograph, depicts sheep grazing in a hilly landscape. A number from 1 to 644, in a simple font, is superimposed on each, reminding us of the counting we were encouraged to do as children slipping into sleep.

The exhibition is supported by Esther Schipper and Lisson Gallery.


2026

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Palazzo Diedo
Berggruen
Arts & Culture

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Fondamenta Diedo
Cannaregio 2386
30121 Venezia